Scope of Services

The Communications’ staff is composed of two professionals – Nancy Hamilton, APR, director of communications and Lee Rose, communications manager The Communications staff will continue working with a local public relations agency on a per project basis as needed.

The primary roles of the department are to create and implement the tourism publicity programs in state, national and international media, emphasizing off-season visitation to the Fort Myers/Sanibel area. Also, the staff promotes the value of tourism through media awareness campaigns to educate the local community. A third role is to serve as the Lee County Film Office.

2006 Statistics

• Hosted 96 journalists from 7 countries, either individual or group media research trips
• 51 news releases
• Conducted research/submitted information to 931 journalists
• Had published $3+ million in advertising equivalence of editorial coverage in domestic publications as recorded by Burrelle’s Clipping Service, which reached a circulation of more than 90 million people. This does not include electronic or international coverage.